As the primary Marketing Operations person on the teams I join, I’ve spent quite a bit of time in HubSpot, both writing emails as well as structuring workflows, sequences, automations, lists, and more.
Table of contents
- Abandoned Demo Emails
- WorkFlow
- Emails
- Marketing Newsletter
- Monthly cadence
- Issue example
- SDR Seqeunce
- Event follow up
- Persona based
- General Marketing Nurture Emails
- Workflow
- Emails
Abandoned Demo Emails
Purpose: For users that filled the request demo form w/o successfully booking a demo, automated email follow up starting in 3 days:
WorkFlow
Emails
Marketing Newsletter
I started a monthly newsletter to customers and prospects which was a roundup of all our activities for the month, product announcements etc. Again, was the primary MOPs person doing this from top to bottom (and I wrote the copy too!)
Monthly cadence
Issue example
SDR Seqeunce
Event follow up
Persona based
General Marketing Nurture Emails
Workflow
Emails
