Do, Or Do Not. There is No Try.
I believe every marketer should have some side project, at some point, to keep their sword sharp - and maybe also remember why they got into marketing to start with.
I’ve had a few over the years, including
Here are some of the hits, with a full CV available on request
Forgematic (SEO+PPC Agency)
I was hired in-house as the second marketer to build our brand and a repeatable pipeline.
This is the company and position where I grew into my skills, and my work was the definition of “do-all-the-things”
- SEO and Content Marketing Programs. These programs have built over $12M in qualified, accepted, and open opportunities via a robust organic engine. Managed our Webflow website in conjunction with these programs.
- Google Ads / Paid Search. Built from zero and have generated $5.3M in qualified, accepted, and open opportunities on $400K ad spend (a 1200% ROAS). Created a landing page engine on Webflow to scale LP creation.
- Nurture programs: Implemented a long-term nurture and churn nurture program that generated $1M in an otherwise lost pipeline.
- Paid Social. Used Twitter and LinkedIn ads to grow our community sub-brand from 99 people to over 2500.
- Marketing Automation: Managed magical robots and created several new workflow-based email campaigns - including nurture emails, onboarding sequences, and promotion of company conferences.
Forgematic (Newsletter)
Fractional growth work for a YC company in the internal tools and admin panel space
- Helped the company grow signups until they could hire their first in-house growth hire
- Grew sessions over 180% in the first six months.
- Organic channels were up 80% in the same period.
- Filled top of funnel via paid search
- Brought consistency to acquisition which was previously heavy around PH launches
Awnavi (Boutique Web Marketing Agency)
Somehow I convinced Lenovo to pay me for toying around on the interweb all day :)
- Marketing automation via Hubspot and Pardot: I lead an army of little marketing robots that do my bidding. As a certified Pardot Specialist, I develop and manage our automation programs. Landing pages, lead scoring, engagement programs, and whatnot.
- Website strategy - Have you ever seen one of those funky MC Escher paintings where things are upside down? I did that to our website once. Turns out that's not the way the internet is supposed to be, so now I regularly lead our external agency in creating and refining our website instead. It works better this way.
- Salesforce wizardry! Custom reports, campaign set up and strategy, and various other bawse-level Salesforce things. Also perform alchemy to make sure Hubspot and Salesforce are set up in the best way for things to happen automatically.